Samsung and Apple tied in mobile phone sales in the last quarter

The competition between Apple and Samsung in the global smartphone market is in a period of intense competition, reminding us that the rivalry between the brands has reached its peak. In the third quarter of 2024 ending in September, both share the same market share in terms of sales volume.

The data comes from the consulting company Canalys. Two companies share leadership with 18% of the market each. Samsung maintains first place due to the low number of additional devices sold.

While Samsung’s sales increased by 21% in this quarter compared to the same period last year, its rival performed 17% better. Other companies at the top of the list also sold more smartphones by 2023.

This upward trend confirms this global smartphone market showed 5% better figures compared to the previous yearAlthough it is lower than the second quarter of the year in terms of device volume.

fierce competition

In third place in the research is the Chinese manufacturer Xiaomi, which continues to perform well throughout the year and, according to data from another analysis company, is getting closer to surpassing one of its competitors, gradually entering the top 3.

complete the list China’s Oppo and vivo, both with 9%. Transsion, which owns brands such as Infinix and has surprised in its past works, dropped out of the rankings by performing below expectations. The total of other companies not listed on the stock exchange reaches 32%.

Apple’s beautiful moment with curiosity The launch period of the brand’s newest smartphone series is not taken into accountHowever, demand for iPhone 15 family models is still high in regions such as Europe and North America.

Although demand is thought to be low, the arrival of the iPhone 16 models may even enable the company to lead the next quarter.

In recent months, Samsung has launched the Galaxy Z Fold 6 and Galaxy Z Flip 6 foldable models, as well as mid-range and entry-level models that are especially popular in developing markets.