Avito Advertising will launch an advertising account in 2025, where advertisers will be able to manage campaigns from one window and have access to analytics. This was announced by Artem Kumpel, Senior General Director of Avito Advertising, at the Avito Show conference, Adindex reports.
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The advertising platform’s algorithms will read the needs and interests of users thanks to the data obtained from their actions on the platform. This includes purchase history, page views, and product additions to the “Favorites” section or cart. Therefore, advertising will be shown only to those users who are most likely to take the action necessary for the business, for example, visiting the brand’s website, Kumpel clarified.
At the end of August, new advertising formats were added to the Avito application. Streaming video now includes native media and banners that appear for sellers and buyers on the home page and fill the entire smartphone screen. Both banners consist of a static image, text, and a call-to-action button.
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Bogdan Muzychenko
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
