“Chernogolovka” submitted an application to Rospatent to register a new logo in the form of a black and white bird with open wings. Adindex drew attention to the document in the department’s database.
Author:
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The company submitted an application on October 29 and the International Classification of Goods and Services includes water, lemonade, soft drinks, advertising space rental and more.
The press service of Chernogolovka Adindex reported that the rebranding began in 2024. All lemonades have updated label designs, “which maintain continuity with their previous visual.” Now the company is only changing the bird in the logo.
In the new logo, the beverage manufacturer emphasized the “connection with the sun,” the company clarified. They explained that this image means “non-stop light and joy,” so the bird was represented with open wings.
Chernogolovka is a large holding company that produces soft drinks and food products in Russia and the CIS countries. According to Rusprofile, in 2023 the income of the Chernogolovka management company amounted to 462 million rubles, an increase of 34.8% compared to 2022, and the net profit – 3 million rubles.
Author:
Bogdan Muzychenko
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
