Business angel Sergei Ludin and two other investors increased their shares in the jewelry department store Poison Drop

Ludin first invested in Poison Drop LLC in June 2024. The new deal was recorded on November 15.

At the same time as the business angel, Pavel Konichev’s shares increased – from 0.83% to 1.66% and Marina Mazurevskaya’s Hospitality Invest LLC – from 0.84% ​​to 1.68%.

The contribution of all three participants increased due to the decrease in Maxim Penkin’s share, from 22.5% to 20%. This is the third time that Penkin has reduced his stake in the LLC in favor of the company of Ludin, Konichev and Mazurevskaya.

As of November 15, 27.5% of Poison Drop was owned by Tiltech JSC, Vkusville founder Andrei Krivenko, another 25% by Andrei Migunov, and 22.5% by Irina Mysina.

In early June, TealTech increased its stake in Poison Drop from 25% to 27.5%. Buying an additional 2.5% stake could cost 30 million rubles, analysts estimated then.

RB.RU sent a request to the company.

Poison Drop jewelry department store was founded in 2013 by Andrey Migunov, Irina Kuznetsova, Irina Mysina and Ruslan Trubchik as a small showroom. Kuznetsova and Trubchik left the property as co-owners in 2023. In the same year, the company managed to increase its revenue to 901.2 million rubles; in 2022, they amounted to 352 million rubles. Net profit last year reached 43.8 million rubles, in 2022 – 1.9 million rubles.

Poison Drop positions itself as a retailer of iconic and specialty brands, fashion costume jewelry and unusual gold and silver jewelry. The company said on its website that it sells jewelry from more than 100 brands, including Diesel, Moschino, Tom Wood and its own brand.