Ozon has launched a free promotion program for sellers who sell products simultaneously on the marketplace and in offline stores. The company proposed to inform offline customers about the possibility of purchasing on an online platform. This was reported to RB.RU by the market’s press service.
Author:
https://rb.ru/author/bmuzichenko/
Subscribe to RB.RU on Telegram
Ozon will create QR code stickers for store owners that will lead to the entrepreneur’s showcase on the platform. The sticker must be placed at the entrance to the point of sale or at the cash register. Ozon will then develop an individual media plan to promote the seller’s products on the site or award points for the promotion.
In addition to placing stickers, the company is prepared to implement other formats, such as table tents and interior branding. The market covers all costs of marketing, production and delivery of a sticker with a QR code, they clarified in the press service.
Attracting offline customers online will allow sellers to diversify and increase sales, as customers will have several purchasing options: they will be able to choose the one that suits them best, Ozon believes.
To participate in the promotion program, an entrepreneur must register on the marketplace as a seller and have an offline store. Then you need to send your request by email. [email protected]after which representatives of the site will contact the seller to discuss the details of cooperation.
Author:
Bogdan Muzychenko
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
