The purchase and delivery service from abroad for products from well-known brands, CDEK.Shopping, carried out a study on the purchase of the latest iPhone models. RB reviewed the results.
Author:
https://rb.ru/author/alipova/
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Of all brand lovers (and in Russia, about 76.3% of Russians use Apple smartphones), 83.3% would prefer to pay for the purchase with their own funds if they had the opportunity to buy a new model of Apple phone without loan. . But although there is no such opportunity, 56.8% took the opportunity to request a loan and another 48.3% value this decision positively.
iPhone fans trust the quality of the product so much that they do not consider it necessary to change models periodically (more than 84%). And yet, 22% of respondents buy a new version of their smartphone every year and 38.4% upgrade their model approximately every two years.
At the same time, when buying a gadget, the fact of purchasing an iPhone is important for 70%, although only 28.4% of those surveyed rated this criterion as decisive when choosing. For a third of buyers, technical parameters are of primary importance. And only for 20% the main indicator was the price of the smartphone.
Author:
Ekaterina Alipova
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
