Dell – consumer electronics, basic PCs and laptops for everyday use. Dell Pro is a professional product that offers advanced thermal management and durability. Dell Pro Max is the brand’s premium devices with maximum performance.
Additionally, as mentioned on the Business Today portal, three more sub-levels have been added to the three categories: Base, Plus and Premium. As such, “you may soon see products with names such as the Dell Plus 32″ 4K QD-OLED monitor or Dell Pro Premium laptops.”
The source noted that the division of electronics into categories is aimed at simplifying the buyer’s choice. But this can also have the opposite effect: Dell has always stood out for its exclusivity, including in the names of its product lines and individual products. “Words like Pro, Max, Premium and Plus are already overused in the tech world,” according to the reviewers, and the new system could make Dell product names too generic.
Source: Ferra
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