Instagram is bringing back a new feature which caused controversy at the time. The social network reported this. will show “likes from your friendsalbeit in a different way than it was more than five years ago. The implementation of this feature could be jarring, especially since it has been the target of criticism over the past decade.
Adam Mosseri, director of Instagram, announced that they will show your friends’ likes. The manager said they want the platform to go beyond sharing creative posts and become a hub where people can connect.
To do this, Instagram will add some of your contacts to the Reels section to see their interests. This function consists of a feed with videos that your friends likewhich is activated using the shortcut at the top of the Reels tab. Mosseri mentions that This initiative adds a social dimension to Instagram..
“Maybe you think this comedian is funny or that the architecture is really interesting,” the manager said. “We do this because we want Instagram to be not just a place to relax, but interesting and social. Here you can explore your interests with friends.”

Some Users have already criticized this feature, saying it is intrusive.. Just look at the comments on Adam Mosseri’s post, where they mention that They just want to browse social media without feeling like they’re being watched..
The new feed with your friends’ likes not only seems intrusive, but also adds a new section for monetization. Instagram is an important platform for Meta in terms of ad revenue, so we can expect more targeted advertising on Reels.
How to see friends’ likes on Instagram
To see videos your friends like on Instagram, you just need to open the “Reels” tab and start scrolling the video. In the top right corner you will notice that there is a section with three profile photos of people you follow. If you click on them, you will be taken to a new channel called “Friends” with videos that you have liked at some point.


Each video will display a pop-up window with your profile photo and a heart emoji. from every friend who liked it. If you click on your friend’s photo, you will be able to interact with him from this video. Adam Mosseri notes that this will increase engagement by adding a social component to Instagram.
Thanks to this integration, Instagram is reviving one of its most used features track down. It is not yet known whether an alternative to hiding your activity on the social network will be offered. Let’s remember that likes can be used as weapons and many celebrities have lost their jobs due to their activity on the platform.
Source: Hiper Textual

I am Garth Carter and I work at Gadget Onus. I have specialized in writing for the Hot News section, focusing on topics that are trending and highly relevant to readers. My passion is to present news stories accurately, in an engaging manner that captures the attention of my audience.