North American band OK Go, famous for years of releasing creative and ingenious videos, released new material last week that quickly went viral. What’s new is this video Only Stones Roll DownhillThe band’s new song recorded using Apple smartphones.

This time the trick lies in the composition of the frame and the option to do everything practically without advanced digital post-production resources. To create split screen effect in real life, OK Go recorded 64 videos individually on 64 different iPhones and synchronized their movements in scenescreates a range of visual effects and illusions. The production was directed by the band’s vocalist Damian Kulash, together with Chris Buongiorno.

Check out the video below:

In the most daring and difficult to record scenes, There were 42 iPhones placed side by side to form a rectangleIt shows snippets of one or three band members’ images. carved from above, The video even shows multiple cables and chargers used to keep all appliances in working order.

At another point, the screen moves away from the camera and it is revealed that the image actually consists of several videos of one of the band members holding a smartphone. It is possible to see in detail all the work of the professionals involved in the production, which the team also published on YouTube, explaining the behind-the-scenes of the project.

In total, the group says: 1,043 different shots were taken during the eight-day recordinguntil you have 64 videos properly framed and synchronized. Related project 31 employees plus 577 hours of preparation.

OK Go’s technology clips

Even Apple CEO Tim Cook reposted the clip on his profile on social network X (formerly Twitter) and praised the production. The video released by the group has already surpassed 1.5 million views; This is a pretty high number overall, but pales in comparison to other material previously produced by the band.

OK Go first went viral in 2009 with the video Here It Goes Again, which became the band’s most famous song and showed the members dancing in synchrony on gym mats. The clip, which is still widely viewed today, has already been viewed more than 66 million times on YouTube.

In the following years, the videos included actions such as filming in a warehouse in a zero-gravity environment, using a 567 printer, and creating optical illusions from mirrors and colorful clothes. OK Go will tour and release a new album in 2025, starting in April.

Source: Tec Mundo

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