In 2024, the Russians began buying 41% more online electronic products than in 2023, according to a study of the Adtech First Data platform, reviewed by Adindex.
Author:
https://rb.ru/author/mihail-zelenin/
Subscribe to RB.ru on Telegram
In total, in 2024, the Russians bought more than 24 million equipment online for a total amount of more than 458.4 billion rubles.
The most popular among online platform users were smartphones, headphones and speakers, which the Russians bought 8.9 million, 3.7 million and 3 million times, respectively. TVs and smart watches were bought much less frequently (2.3 million and 1.4 million, respectively).
The small number of televisions sold is compensated by its high cost: the volume of purchases in monetary terms amounted to 61 billion rubles, a figure greater than all other equipment categories, with the exception of smartphones and laptops, according to He showed a First Data study.
According to their data, online sales of laptops amounted to 64 billion rubles and the Russians bought 1.1 million devices;
Previously, Izvestia calculated that laptops were among the 3 main pricing leaders in Russia among consumer electronics, having increased their price between 10% and 15% at the beginning of the year. The Gadgets of Asus, Acer and HP were the ones that increased the most price, but Apple’s products fell by 7.5%.
Author:
MIJAIL ZELENIN
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
