The market growth rate in the markets has begun to decrease

The business volume of the electronic commerce market in 2024 increased 40%, up to 11 billion rubles, compared to a 44% increase in 2023, according to data from Data Insight analysts. Wildberries, Ozon, Yandex Market and Megamarket representatives declined to comment, citing the fact that last year’s financial results will be summarized in March.

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Online trade growth is slowing down in the context of the acceleration of off -line dynamics, where, according to Moysklad, the revenues of sellers by 2024 grew on average by 16%, compared to 13% of the previous year. The business volume of retail trade offline, according to preliminary estimates of Igor Karavaev, president of the presidium of the Association of Retail Trade Operators, increased 8.6% by 2024. According to ROSSTAT, the increase in 2023 was 6, 6, 6, 4%.

According to the general director of the MySklad Service, Askar Rakhimberdiev, the decrease in the growth rate of the business volume of sellers in the markets is due to the hardening of working conditions. Aleksey Kozhevnikov, a member of the FAS Public Council, agreed with him and told the newspaper that sellers faced an increase in storage and transportation rates of goods, as well as an increase in commissions. The total costs of the vendors increased on average by 10% in 2024, which affected the decrease in the margins of the sellers in the sites, said Kozhevnikov.

According to the general director of Infoline-Analytics, Mikhail Burmistrov, not only the vendors, but also the online platforms themselves face increasing costs, which can end the exercise with losses and a continuous need for capital, whose cost, due to the High rate of the Central Bank, is now in a historical maximum.