YouTube will reduce intrusive advertising in a video with a new algorithm

YouTube will stop showing obsessive advertising in the video From this year. The company wants to finish the practice that almost all of its users hate and are associated with the advent of advertising in key points of the video. YouTube will use the time to determine the moment when there is a natural pause To insert an ad.

According to the publication on your web support, YouTube will implement significant changes in its advertising system as of May 2025. New policy focuses on advertising Middle roll Which is inserted at some point in playing the video. Update Adjust the algorithm to reduce the placement of advertising that change continuityFor example, those that appear in the middle of the sentence or sequence of actions.

According to YouTube, this measure will not only improve playback, but also help to increase the income of the Content creators. The platform will use its algorithm for Determine the optimal insert pointsGuaranteeing that advertising appears in less destructive moments. This change also seeks to reduce the percentage of spectators who abandon the video from the obsessive advertising.

YouTube will show less intrusive advertising, but advertising will increase

The YouTube solution to improve the quality of advertising follows an experiment conducted in July 2024. According to the results, the channels in which a combination of manual and automatic advertising was used increased by more than 5% in income in revenue advertising compared to these who used only manual placement.

Advertising in the middle of content Practice that many users hateEspecially when they appear at the key point. This may be due to the poor manual placement of the author of the video or the automatic YouTube advertising system.

Changes in the algorithm will affect the creators who activated the automatic version. Those who place their ads manually can use the new YouTube Studio tool, which Evaluate whether the selected advertising spaces can interrupt the experience of visualizationThe field will offer the most suitable places for adding advertising, although the final decision will be from the author.

An important change that is accompanied by the adjustment of the algorithm is the presence More advertising in old videos. YouTube will automatically add advertising to natural pauses of content, which means that users will have to deal with them. This function is optional, although it will depend on the creator of the channel if it deactivates or supports it.

New algorithm with less intrusive advertising He will enter into force on May 12, 2025The YouTube field also experiences a cheaper Premium Lite plan for those who want to avoid advertising, although there are still no details about its launch in Spain or Latin America.