Currently trying to establish itself in Brazil Rakuten Wiki would you like Combine cultures and connect the world to Asian entertainment. Owned by the Japanese conglomerate Rakuten wiki one of the largest Asian video streams in the worldwith a variety of Asian shows, series and movies.
There are 55 million users worldwide and Brazil is the second largest market after only the United States. 4.5 million registered accounts and 65% annual growth.
The streaming platform differs from giants like Netflix and Amazon Prime Video for two reasons: (1) the bulk of the catalog is free and any user with an account can watch it, and (2) the service has several tools. user friendly.
“This is one of our key differences from other content services. We want to be authentic for fans and users alike,” said Sam Wu, CEO of Rakuten Viki, in his first interview with Brazil.
The platform has more than 1500 titles translated into more than 150 languages and any user can make subtitles TV series and movies are still not translated into Portuguese. “Our role is to bring quality content to our platform and allow fans to translate the content into different languages around the world,” Wu says.
Another service that is very popular with users in Brazil is: Watch Partiesallows groups of people to watch the same content together. According to the company, Brazilians have already logged more than 1 million times on the site.
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Brazilians’ favorite Asian content
Brazilian people prefer longer episodes and stories, whether they watch it as a group or not. K-Dramas (Korean dramas) and C-Dramas (Chinese dramas) are favorites. genres such as romance, drama, and fantasy.
These Most viewed titles among Brazilians on wiki:
1 – Real Beauty (Korean drama);
2 – We’re done now (Korean drama);
3 – Dive into your smile (Chinese drama);
4 – Descendants of the Sun (Korean drama) and
5 – Hi, shooter (Chinese drama).
Platform continues to grow in Brazil
Viki’s low (but growing) presence in Brazil makes it little known among the general public, even among those who have a habit of watching dramas called Korean dramas.
Another obstacle is value. Despite having lots of free content, the monthly plans offered on the site do not have converted prices for Brazilian people. There are currently two subscriptions for $5 or $10 which cost from 23 to 47 reals.
To reverse this, Viki claimed to invest in communication. “We are creating a localized social media and marketing presence to reach new users and promote the content we have,” Wu said. The idea of having fixed prices for Brazil is being analyzed.
“We are very excited to focus on growing our audience globally, particularly in Brazil. We see the audience here not only growing, but also very social, and we see this type of activity both on and off the platform. It’s something really different and with our users. We are exploring ways to interact and how we can leverage it.”
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Source: Exame
