The main reason for the fall of analytics is that there is no new Apple Watch SE model, which is popular thanks to an affordable price, and small updates in Series 10 and a new version of Ultra. Ultra’s share in materials fell less than 10% in the fourth quarter of 2024. At the same time, competitors such as Samsung and Huawei have increased the segment of advanced smart watches and reduced apple faction by 8%.
Despite the decline, Apple maintains leadership in the material volume of the premium segment. However, users are increasingly notes the lack of new functions such as blood pressure monitoring or radical design changes. The decline in 2023 was 10%and it almost doubled in 2024, which led to questions about Apple’s strategy.
In 2025, the company is expected to return the series 11 and probably the new SE will return the interest of customers.
Source: Ferra
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