In total, the Russians bought 908 thousand smart watches with a total of 7 billion rubles for the summer months. Smart watches in the wearable electronic segment remain high – about 80% of all the devices sold in the category. Experts, an increase in sales in the summer, outdoor activities and sports activities, as well as the interest in stores are related to seasonal sales, he says.
Buyers are increasingly choosing more and more models with extended sports modes built on GPS and long working time without charging. Such devices are requested not only during training, but also for daily use in the city or travel.
An analysis of statistics shows that 483 thousand smart watches were sold in June 2025 in the amount of 3.8 million rubles and a thousand devices per 3.2 million rubles were sold in July-425. For comparison, sales were made in the spring of 2025 as approximately 346 thousand parts per month as approximately 2.6-2.8 million rubles.
The largest sales in the category fall into very little -known brands – occupying about 42% of the market. Among the well -known manufacturers, Huawei leads Xiaomi with 16% and 12% with Xiaomi. The average price for smart watches has decreased by 7% compared to last year and is currently about 7.5 thousand rubles.
The best 3 popular models in summer include Xiaomi Redmi Watch 5 Active, Huawei Watch Fit 3 and Xiaomi Redmi Watch 5 Lite.
Source: Ferra
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