Vedomosti spoke with operators and resellers and learned about the seriously reduced sales of smartphones in Russia.

According to the data on the sale of steel and Tele2 beelines, new smartphones in the II quarter of 2022 have been maintained over the past 5 years. A source close to one operation called them “the lowest in a decade.” In rubles, this figure fell “to the level of the pandemic 2020.”

MTS and Beeline said that from April to June, about 4.5 million smartphones worth 103 billion rubles were sold in Russia.

According to MTS analysts, the sale of smartphones in Russia in the second quarter of 2022 will fall by 30% in units and rubles, by analogy with the period last year.

— MTS

In MegaFon, sales were registered at 17% in units. Tele2 records a decrease in sales of new smartphones by 23% in money terms and by 12% in money terms.

The representative of M.Video-Eldorado said that the Russians began to give preference to Chinese brands – they account for almost half of all devices sold. In particular, the highest frequency of cases is Xiaomi and Realme.

Analysts interviewed by Vedomosti attribute this decline to a decline in household incomes and a rise in the price of smartphones. Operators are also delayed by the seasonality of demand. [Ведомости]


Source: Iphones RU

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