Cisco has been a technical partner of Manchester City Football Club since 2019 and developed the Connected Scarf device as part of this collaboration. This is the so-called “smart scarf” for fans, fabric products with internal sensors that should be exposed to the emotional state of the fans. How exactly the detection technology works is not disclosed.
Manchester City explained that the novelty is intended to connect game organizers, players and fans with the interests and overall level of enjoyment of games. All this is directly related to profit, and therefore is protected by trade secrets. In recent years, data analysis methods based on new technologies for monitoring conflicts have appeared in all grassroots sports, and this has significantly affected this type of business.

About 120 “moments of interest” were tracked while reviewing the results of the survey of people, which allowed the researchers to find out what exactly attracts the interest of the fans. According to the top manager of the club, this will increase the inclusiveness of football in life. of people.
Source: Tech Cult
