According to analysts, the decrease in sales is due to the decrease in real incomes of Russians and the rise in prices of new smartphones. Therefore, users prefer not to update gadgets, but to repair them.
In general, the situation in sales is as follows. According to Beeline, the total sales of smartphones are 4-5,7 million units in money – 105 billion rubles. Approximately these figures are given on Tele2. MTS representatives say the same thing – 4.5 million smartphones worth 103 billion rubles.
MTS noted that overall sales fell 30%. MegaFon Sales Director David Borzilov said that the company noticed a decrease of 17%, Tele2 – 23% in units and 12% in rubles.
According to Denis Kuskov, founder of the Telecom Daily agency, despite parallel imports, the range of devices has become even weaker, so buyers often pay attention to used smartphones. The share of such devices increased by 50%.
Source: Ferra
