Coca-Cola in Russia came up with the name – “Good Cola”. The founder of “Teremok” Mikhail Goncharov said that such a name was proposed at the company “Multon Partners”, which produces juice under the “Dobry” brand, and which was renamed Coca-Cola HBC.
Goncharov noted that he received notification about Coca-Cola’s new name about a week and a half ago from Multon Partners, which was renamed Coca-Cola HBC, the Russian division of Coca-Cola.
“We will try to sell it,” Goncharov said of Dobry Kola, suggesting that beverage sales will be based on Dobry brand recognition.
According to Goncharov, there will be fierce competition in the market from the new Coca-Cola brands, which have appeared in sufficient numbers since the departure of the parent company Coca-Cola from Russia. “It’s very interesting to see what will turn out,” said the Teremok founder.
The head of Coca-Cola HBC, Zoran Bogdanovich, announced the complete cessation of production and sale of the company’s brands in Russia, and there are no plans to resume work.
Author:
Kirill Bilyk
Source: RB
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