The owner of Colin’s trademark, Turkish Eroglu Holding, intends to open the first store under the Loft brand in early 2023. This is the second attempt to bring the brand to the Russian market.
Throughout 2023, the company plans to launch 17 Loft denim stores in Moscow and the regions. Representatives of the Turkish brand are looking for premises in shopping centers of 300-500 square meters. m, reported Vedomosti.
The specific location of the first store opening is not called. The publication’s request to Eroglu Holding remained unanswered, the newspaper’s interlocutor only confirmed the opening of outlets in Moscow and St. Petersburg, without specifying the number.
Loft specializes in denim clothing. The brand’s products are now presented in 82 owned stores and 300 points of sale around the world.
In 2013, Eroglu Holding opened several Loft franchise outlets; a year later, the retailer launched its own retail chain, opening 12 or 13 stores. However, the project was cut short, recalled another source of the newspaper.
Loft has good prospects in Russia. The brand operates in the mid-price segment, which is currently underrepresented in the country due to the exit of foreign brands, said Oleg Voronin, owner of I Am Studio.
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