Since the beginning of 2022, the franchise market in Russia has shown growth, despite the start of the crisis, according to Forbes. The most sought-after franchise among entrepreneurs is Ozon. Under his signature, from January to September, 2,650 collection points (PDI) were launched.
In the past 2021, the market turnover increased to 2.4 trillion rubles, that is, by 15%. Today, 3,095 franchised brands operate in the country. The most popular among entrepreneurs is Ozon. The second line is occupied by the Avocado retail grocery chain, in 2022 1,230 new points of sale were opened.
The least popular was the franchise of the developer of electronic maps 2GIS, for the first nine months, not a single associated business was opened under the company’s brand.
According to the director of Franshiza.ru, Anna Rozhdestvenskaya, the geopolitical situation directly affects the franchise market. In March, when foreign countries began to impose sanctions and companies began to leave Russia, market participants took a wait-and-see attitude and did not risk investing in new projects. Then the interest in buying a franchise decreased by 30%.
In the summer, when Russian companies had to adapt to new conditions, the market began to gain momentum again. However, the announcement at the end of September of a partial mobilization slowed down again. After the presidential decree on the start of conscription, most negotiations with new partners were suspended, notes Rozhdestvenskaya. Therefore, about 70% of the planned transactions were not implemented.
“A big problem was the departure from Russia of the working population between the ages of 25 and 45 – in fact, this is the target core of franchise buyers,” explains the expert.
The crisis hit the middle price segment the most, where the cost of a franchise varies from 1 to 5 million rubles. This year, some chains have set their sights on expanding into smaller locations. Ozon became the leader in this area, which began to open points with associated collection points in towns and villages with a population of 3,500 or more.
Ozon has also reached the Forbes annual ranking of the most profitable franchises to invest in.
Author:
Natalia Gormaleva
Source: RB
I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.
