As the exclusive owner of the FIFA World Cup Qatar 2022 broadcast rights, Globo is investing heavily in technology: multi-angle cameras and 4K broadcasts to create a fully immersive studioIn a promotional video by narrator Galvão Bueno, the fan engagement and closeness to the event are summed up as follows: “It changed everything!”
To surprise the audience during the 460-hour broadcast shared between Sportv and TV Globo, in addition to a novelty package on the Globoplay and ge portal, the group first, in extending the coverage of the simulcast signal (short for “streaming”) allows you to stream live programs from TV Globo and its affiliates.
Globo’s technological innovations at the 2022 World Cup
Since the Russian Cup in 2018, it’s not new that Globo has been broadcasting remote matches here in Brazil with camera cuts of the audio mix. But in the current coupe, this technology has created the so-called “magic box”: a special 270º studio virtually placed inside Doha’s Souq Waqif marketin a spiral with three high-definition cameras.
Visual effects created by “magic” are displayed on led panels placed in the background of the stage, giving the impression that the narrator and commentators are really inside the scene. 🇧🇷We create virtual windows that bring Brazil closer to Qatar“, says Raymundo Barros, Director of Strategy and Technology.
The connecting portal between Brazil and Qatar can be easily passed by the players thanks to the image projections using the augmented reality technique. Located in Estúdios Globo in the western district of Rio de Janeiro, the facility promises 20 hours of operation per day. In the coverage area of the city of São Paulogames will be streamed with Dolby Atmos immersive audio for those with a decoder and soundbar.
Source: Tec Mundo
