Metaverse Fashion Week (MVFW) will feature more than 30 world famous brands. They include both manufacturers of luxury designer clothing and companies in the mass market segment, for example, Adidas. This was reported by WWD.
MVFW will be held from March 28 to 31, the event will be held for the second time. It is organized by Decentraland.
Decentraland is a blockchain-based decentralized platform. Users can buy lots in the metaverse and monetize their own digital content. The MANA platform cryptocurrency is used for settlements within the virtual universe. Its market capitalization as of February 28 is $1.1 billion with a daily trading volume of $99 million, RBC specifies.
This year, the main theme of MVFW will be “Legacy of the future”. As Decentraland producer Giovanna Casimiro pointed out, other metaverses, Spatial and Over, will be participating in the event. According to Casimiro, special attention will be paid to the compatibility of the metaverses.
As part of MVFW, Adidas will showcase a digital apparel collection for the first time. Virtual items will only be available to NFT owners of the Into the Metaverse branded collection, as well as Decentraland users.
The exhibition of works from the Future Reward digital design competition will be in charge of the Italian Dolce & Gabbana. And American brand Tommy Hilfiger is hosting an AI-powered design competition.
Based on the results of the Week, the best design solutions will be selected, which will then appear on the royal catwalk of Milan Fashion Week.
Author:
Natalia Gormaleva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
