Semantex’s search results resource analysis service discovered which private depositories are most popular with Internet users and which terms attract customers the most. RB.RU became acquainted with the results of the study.
In total, 177 types of bank deposits were sampled during the study: based on total traffic data, each brand formed its own share of presence.
The 15 most popular repositories look like this (in descending order):
- “Fulfillment of wishes +” (“Sinara Bank”, “SKB-bank”)
- “Cumulative” (ICD)
- Very high interest (Gazprombank)
- “Optimum” (“European Credit Bank”)
- “Bright Spring with Halva” (“Sovcombank”)
- “Profitable” (“Rosselkhozbank”)
- “My House” (“House of the Russian Federation”)
- Cumulative (Gazprombank)
- “Absolute Maximum+” (“Absolute Bank”)
- “Reliable” (“Opening”)
- Alpha-Deposit (Alpha-bank)
- “Piggy Bank” (“Opening”)
- “Best % online” (Sberbank)
- Cumulative (Rosbank)
- Savings account “Secure” (VTB)
Among the features that bank customers pay the most attention to are customer service, the interest rate, the mobile application and the ease of opening an account.
In the course of the study, the search results of Yandex and Google (mobile and desktop versions) were analyzed for the following queries: “deposit the best percentage”, “the best deposits in banks”, “the best deposit for today” , “the most profitable deposits in banks”, “which contribution is the most profitable” and others. For the period from February 12, 2023 to March 12, 2023, the search demand for the given keys was 222,939.
Author:
anastasia mariana
Source: RB
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