The company has already opened three such stores in Moscow, Zelenodolsk and Kazan and plans to open at least seven more in different regions. The assortment in M.Compact stores will be comparable to the assortment in standard stores.
The new format will allow the chain to reduce retail space rental and maintenance costs, as well as increase sales efficiency due to a more profitable merchandise display. In addition, the company will be able to enter new markets in regional centers where M.Video has not had representative offices until now.
Standard electronics stores were built with the expectation that companies like Apple and Samsung would fund the creation of brand zones within them. It has now become irrelevant.
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