A Russian bank offered entrepreneurs an art request service: individual QR codes for companies. The code is formed in the form of an image reflecting the scope of activities or the company logo.
Unusual QR codes make it possible to attract the attention of buyers and distinguish an entrepreneur from competitors, Delobank’s press service said. An image with a QR code can be printed and hung on the box, applied to souvenirs and other surfaces.
Photo: Delobank press service
According to the director of Delobank, Irina Kuzmina, the use of individual QR codes increases customer loyalty and stimulates recommendations.
“According to our data, the use of art quiring allowed entrepreneurs to increase the share of payment through the SBP to 15%,” Kuzmina noted.
Photo: Delobank press service
Delobank reported that the first unusual heart-shaped QR code was developed for the Sinara Charitable Foundation project. Now the bank collection has QR codes in the form of a dog, donut, human tooth.
Author:
Kirill Bilyk
Source: RB
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