Apple will let apps automatically increase prices in the store

Apple announced Tuesday (17) in its subscription policy that app store customers automatically charge After the service fee is renewed, even if the price increase. Currently, the company requires users to sign up before paying for a revised subscription.

Under the new rules, Apple will automatically allow developers to charge higher prices, but a number of conditions must be met. In this way, the technology giant simply will notify users of the price increase in advanceIt is up to them to decide to cancel the service before being charged, via email or push notification.

How will auto-renewal subscriptions work in the App Store?

The Cupertino giant announced in its official announcement that the developers are free to use the new feature, unless they increase their price more than once a year. Another condition is How are you today? readjustment does not exceed $5 and 50% of monthly amountor $50 and 50% of annual subscription.

In practice, this means users will be automatically charged $15 for a subscription that currently costs $10. But, for example, in the case of an increase from $20 to $30, they will have to choose, because if it is 50% despite the $10 realignment, the increase is more than $5.

The change from optional to optional in subscription pricing policy was already tested by Apple last month when Disney+ raised its monthly fee to $7.99. in season, app just issued a warninginstead of the traditional “Accept New Price”.