According to company representatives, this is due to the company’s desire to help users more easily identify whether the sender of the letter is a scammer or a real company.
This innovation is based on BIMI (Brand Indicators for Message Identification) technology, where companies can add their logos to letters. Now the format will be the same for everyone.
The core of Google’s idea is that blue verification checkmarks help users quickly and easily understand who the email is from. Gmail’s spam filters sometimes fail to identify senders, but the new verification system should reduce the risk of fraud.
By applying the BIMI standard, companies will be able to receive blue checkmarks for verification for free. The rollout of the new option will be gradual and Google plans to complete it by May 6.
Source: Ferra
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