apple working on a “secret weapon” to take its market share away from the Windows and PC market. A worsening market, PC and Mac sales sluggish. This is exactly why Apple will launch a new MacBook this year, which it hopes will increase sales and market share: 15-inch MacBook Air.

As reported by DigiTimes, about 30% of all laptops from Taiwanese manufacturers have a screen size of 15 inches. And this is a market dominated by Windows laptops with Intel chips, but Apple now has a chance to “increase market share” with 15-inch MacBook Air.

15-inch MacBook Air coming soon

The arrival of the 15-inch MacBook Air is imminent

Everything seems to indicate that Apple will unveil this new 15-inch MacBook Air very soon and that internally and externally it will be very similar to the current model, but larger. So this Mac will introduce Apple’s M2 chip in the middle of last year as the next-gen M3 chip isn’t ready yet.

And despite what Apple is aiming for with this larger MacBook Air Stealing market share from Windows PCs, it seems that the company is unsure of whether it will achieve large initial sales. According to Digitimes, Apple didn’t produce as many 15-inch MacBook Airs as you might expect.

Production momentum is not very strong compared to previous new products.

The report predicts an increase in MacBook sales in the second quarter of the year. Estimates show that Apple will sell approximately 5.19 million units, an increase of almost 27% compared to 4.1 million in the first quarter. This increase will be supported by this new, larger MacBook Air.

Elm MacBook Air 15-inch will be presented at the next WWDC

Apple taps into massive brand power and Digitimes forecast that Apple devices will fall below the market average, despite PC sales falling. What will enable Apple to gain market share?

Sources pointed out that non-Apple products fell even bigger than Apple’s in 2023, pointing to Apple’s increasing market share.

HE The 15-inch MacBook Air is positioned as an attractive solution with its larger size and more affordable price. The only Mac from Apple with such a large screen is the 16-inch MacBook Pro, which will cost more than $1,000. Therefore, we are faced with a very good opportunity for the company to cover a market that it does not currently have. In theory, Apple should present this new MacBook Air next June at WWDC23.