Natura Siberica will expand its commercial network by a third during the next year

Now the net has 67 points. Since the beginning of this year, the company has opened three new stores, eight more are preparing to open in May.

Natura Siberica plans to open new stores in the Moscow region, Tula, Kaluga, Vladimir, as well as in Novosibirsk, Nizhnevartovsk, Irkutsk, Khanty-Mansiysk, Nizhny Tagil, Salekhard, Urengoy, Yakutsk.

In addition to its own retail stores, the company is developing a store-to-store format, from September 2022 to March 2023, about 100 such outlets were opened in the Perekrestok chain, Lieb added.

Also in 2023, it is planned to launch several new product lines. The Grandma Agafya Recipes brand will be replenished with the category of household chemicals and children’s cosmetics in the economic segment, and a new line of perfumes will be presented under the Natura Siberica and Planeta Orgánica brands.

• Natura Siberica produces cosmetic products under the brands Natura Siberica, Organic Store, Organic People, Organic Kitchen, Organic Planet, and Grandma Agafya’s Recipes. The company’s revenue in 2022 amounted to 10.2 billion rubles.
• The company was founded in 2008 by businessman Andrey Trubnikov. After his death in January 2021, a corporate conflict broke out in the company: children from different marriages and the businessman’s last wife, Anastasia, argued over the distribution of the inheritance, which stopped production.
• In early May it became known that AFK Sistema would become the owner of JSC Organic Rus, owner of the Natura Siberica group of companies.