Microsoft withdraws and removes Windows 11 weather and weather app ads

In a surprising move, Microsoft has decided to drop the native weather and weather app in Windows 11 in favor of a web-based solution. The previous application, which belongs to the Universal Windows Platform (UWP), has been replaced by the weather forecast page. From MSN.com using Progressive Web Application (PWA). However, this change brought with it a certain problem for system users: ads.

PWAs have gained popularity due to their caching efficiency and lower bandwidth consumption compared to traditional desktop applications. This transition to a PWA will definitely provide a lighter and more agile experience for users. However, an unexpected result appeared: ads invading the app and a noticeable drop in performance.

Previously, users enjoyed an ad-free version of the weather and weather app. Ad banners now fill the screen, affecting both free version users and Microsoft 365 subscribers. This change was met with anger by users who voiced their dissatisfaction via the Feedback Hub.

Happily, Microsoft listened to criticism from netizens and reacted cautiously, returning the change to the app’s homepage.. This means that users will no longer be bothered by banner ads when they come to the home page of the Weather app.

Ads not gone

However, the tests performed by the website Latest Windows indicates that ads remain on other pages in the app, such as prediction and Life (health and safety dashboard). In this scenario, Microsoft is looking for a balance between user experience and revenue generation, taking into account the concerns raised on social media.

Although the company did not make an official statement on the subject, sources reported to the site that the ads will be shown in all versions of the Clima application, including Windows 11 and Windows 10. In addition, the ads will be personalized according to the interests of the users. Users using MSN history cookies.

While Microsoft has responded to user feedback and reduced the amount of ads in the weather and weather app, it’s understandable that many people are still disappointed to find ads related to such an important feature. It is hoped that the company will continue to improve this experience by maintaining an appropriate balance between user needs and financial sustainability.