The Abrau-Durso wine producer has launched the production of soaps, shower gels and other cosmetics for hotels. First, the products will be processed at the Abrau Light Resort & SPA, which will open on August 1.
In the future, the company plans to bring its products to a wide market, a representative of Abrau-Durso told Vedomosti.
At the beginning of 2022, Abrau-Durso launched the first cosmetic line for facial skin care on the market. The kits included body butter, scrub, hand cream, and lip balm. A feature of the products was biodegradable packaging, which was produced by the Finnish company Sulapac. But after the start of Russia’s special operation in Ukraine, this company stopped working with Russian contractors. It was possible to restart the production of cosmetics only in December.
Mikhail Burmistrov, CEO of Infoline Analytics, believes that cosmetics for the HoReCa segment has growth potential – about 30 billion rubles in the medium term, and this is a fairly significant market segment.
He suggested that it would be difficult for Abrau-Durso to take a serious position, but there is a perspective, especially since the company has its own raw materials: grapeseed oil, etc.
Author:
karina pardaeva
Source: RB
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