Coca-Cola Creations, the innovation platform of the beverage brand, announced its new product. Coca-Cola Zero Sugar BytesThe first flavor inspired by the Metaverse. Byte soda already existed in the virtual universe and only now will it come to the real world.
According to Coca-Cola, the launch will “bring the flavor of pixels to life in a limited edition beverage that transcends the digital and physical worlds.” According to the company, “the bright and first taste of the beverage is reminiscent of the strength and finish of a game. refreshing It is the perfect play partner”.
Coca-Cola Byte also offers Augmented Reality (AR) and gaming experiences, including island. pixel point, in the game Fortnite. The “virtual universe” provides access to four sensory-stimulated mini-games: The Castle, The Escape, The Race and The Tower.
For those who scan the box through the official Coca-Cola Creations website, there will also be a game that tells the character’s story. BYTEA pixel left behind when Coca-Cola entered the Metaverse. New cooler is coming April For select Latin American countries, while the US and China will be able to purchase the new Coca-Cola from May.
Source: Tec Mundo
