Apple GPT: Company employees are already using a chatbot to speed up their work

After the first information about the development Apple GPT, the new information indicates that the Tim Cook-led company will already be using his AI-powered chatbot internally. True to its usual secrecy, the technology neither confirmed nor denied the development.

Reporting by Mark Gurman, journalist Bloomberg and one of the most reliable sources regarding future Apple products indicates that the firm’s teams are already using competing ChatGPT for a variety of tasks. Specific, the tool is used for “prototyping future features, summarizing texts and answering questions”.

This shows that Apple GPT – a name that will not be reproduced at a possible launch – offers similar features to developments already known in the sector. Meanwhile, it is part of an advanced artificial intelligence led by OpenAI with ChatGPT and Google with Bard.

Apple GPT: what use cases are being considered for the system?

In your newsletter turn onGurman mentions that The California company is still not sure what it will do with Apple GPT for customers. Meanwhile, the system will already be offering benefits to its workers. One of the opportunities in the portfolio is to use the tool to improve the support tasks and assist users in the AppleCare area.

Apple GPT – or whatever its final name is – will be the focus of an announcement related to artificial intelligence in 2024.. In terms of timing, we do not expect the company to act hastily, in addition to the growing presence of many important technology companies in the sector.

Other firms are trying to monetize chatbots that have very high visibility. Meta recently introduced LLaMA 2, which is open source and explorer oriented. For its part, Microsoft has included ChatGPT in its services. Another example is Samsung, which has been flirting with removing Google from its mobile phones to enable Bing, which has features inherited from ChatGPT, as the default search engine.

Apple will move cautiously in the field of artificial intelligence

In June, Cook acknowledged his interest in these technologies and, in turn, expressed the need to act prudently in this area. “Of course I use it,” he said of ChatGPT in an interview on good morning americafrom ABC. “I think it offers some unique applications (…) That’s something we’re looking at closely,” the Apple CEO added.

He then spoke about his concerns. “I worry about things like bias, misinformation, maybe worse. Regulation is what is needed in this space. If we look to the future, it is so powerful that companies have to use their own ethical decisions. It will be difficult for regulation to keep up with progress on this because it is moving so fast. So companies also need to regulate themselves,” Cook said.

In this context, it should be remembered that Apple ordered its employees not to use ChatGPT in offices. As in other companies, including Samsung, they are afraid of leaking confidential data by entering confidential information into a chatbot.

Cook’s aforementioned concerns are not isolated. Last week, the United States government agreed with major companies in the industry to allow regulation and review of systems by independent experts. Added to this are warnings from those interested in the field. A statement by Sam Altman, CEO of OpenAI, fully reflects this: “My biggest fear is to cause massive damage to the world,” he admitted.

Meanwhile, Apple GPT moves in the shadows within the company. As we mentioned in hypertextThe initiative is led by John Giannandrea, head of the company’s machine learning and artificial intelligence, and Craig Federighi, chief executive officer of software engineering.