A fascinating report from Bloomberg states: Apple paid a company to destroy thousands of usable devices. The biggest problem is that Apple sues company over nearly 100,000 iPhones stolen and shipped to China for resale when the order is to destroy them completely. This case dates back to the not-too-distant year 2020.

Apple’s contradictory action ordering destruction of iPhone due to environmental policy

In the first two years of his contract with GEEP company, More than 530,000 iPhones, 25,000 iPads and 19,000 Apple Watches ordered destroyed. Apple sued for breach of contract as soon as the theft occurred, but this was the only action taken by Apple. What’s really cruel is that Cupertinos accept their customers’ old devices in order to get some money in return. and carry out the recycling process, but in this case they are destroyed given that they are still functional..

Apple Recycling and Reuse Program

The case is still active, but it will be dismissed if Apple does nothing between now and next January 2025. GEEP company filed a lawsuit against 3 former employees who were determined to be directly responsible for the theft. This latest claim expires in August 2024.

This case reveals the fact that Apple does not dispose of recyclable products as stated, but also throws them away. This means there will be fewer products on the second-hand market and therefore demand for new products will increase..

How will Apple achieve its carbon neutrality goal?

Canadian Logic, one of the media organizations that published this news at that time, stated the following: The amount of product that could be brought through the demolition process and become fully usable and restored was incredible.. Note that in 2020, the Cupertinos committed to achieving 100% carbon neutrality in the lifecycle of their products by 2030. One strategy was reuse.

Apple implements recycling in its new products

They described this as ‘ecological marketing’, which was completely contradictory to the destruction done at that time.. It’s clear that Apple wants to make room for new products. Through a Cupertino spokesperson, they stated that recycling operations have already improved since the incident with the company GEEP. “The goal is to create long-lasting products that serve different owners.”

A final statement regarding recycling robot Liam stated that his replacement, Daisy, was “just a PR move”. It didn’t matter that Daisy was active. A worker witnessed tons of accessories like AirPods, Apple Watches and even Macs being crushed They appeared to be in ideal condition. Some workers were also ordered to break the devices manually with hammers.

Undoubtedly, this story leaves us with a very deep reflection.. Recycling is really important in our daily life. It is true that a big brand is preaching this, but the double standards practices that Bloomberg has shown so far are completely outrageous.