Apple failed to beat its revenues from a year ago, but Vision Pro isn’t to blame

Apple introduced this Thursday quarterly results for the second quarter of 2024. As usual, Cupertino residents consider the first natural quarter to be the second fiscal quarter, which is January, February and March.

This is a period marked by the emergence of several new devices as well as Christmas campaign slowdown. That means a less-than-impressive sales period, although the company did see two new devices hit shelves in the second quarter: the Apple Vision Pro in February; and MacBook Air with M3 processor in March.

These are two important devices in the company’s portfolio, but they are not very relevant to customers. On the one side, Augmented reality glasses are expensive and have very limited geographical availability. (Available in the USA only). On the other hand, the MacBook Air M3 has only been on the market for a few weeks.

Apple Q2 2024 Results

The California-based tech company added a total of $90.753 million in revenue. By product category, here are Apple’s results for the second quarter of 2024:

• iPhone: $45.963 million (-10% year-over-year).
• Poppy: $7.451 million (+3.9%).
• iPad: $5.559 million (-17%).
• Wearable devices: $7.913 million (-10%).
• Services: $23.867 million (+14%).

“This quarter, we were excited to launch Apple Vision Pro and show the world the potential that spatial computing unlocks. We're also looking forward to an exciting product announcement next week and an incredible Worldwide Developers Conference next month." Tim Cook expressedgeneral director of the company.

Just a small mention from an executive about what should have been a stellar product fuels the fire over its perceived lack of popularity. In any case, as I said, the fact that the company achieved lower results in computing than in the same period a year ago is not due to a device as limited as the Vision Pro. Cook mentioned that half of the Fortune 100 companies have purchased this device. and that users are “delighted” with the experience provided to them.

With an eye on AI

Apple emphasized that Regions such as Latin America and Spain set record revenue for the company this quarter.. In addition, the services division continues its unstoppable growth, generating increasingly higher revenues.

Artificial intelligence played a major role in these results. During subsequent communications with investors, Tim Cook was repeatedly asked about the company's approach in this regard. The CEO assures that he does not want to reveal anything, but that They will say more in the coming weeks.

“We see great opportunities” in this area, he assured. The company is expected to announce big news in this regard at WWDC 2024. The annual developer event will be a platform where not only new operating systems will be announced, but also all the features (many of them related to artificial intelligence) that they will use. bring.