Many years of innovation and excellent marketing campaigns, iPhone “sells itself”. But, Considering the of various models that differ significantly in price among themselves, it is a good speech sales can make a difference. Certainly Apple knows this and has focused on fine-tuning this strategy Apple Store employees are researching before the date to find out what the new iPhone 16 family will bring.

Rumors have been circulating these months that many would conclude that Apple Intelligence is the key to this conversation, and a tweet from analyst Mark Gurman seems to confirm it. Yes, okay. This measure has been implemented before, but this year it was unusual for meetings to be held on weekdays rather than Sundays.This highlights the importance Apple places on Apple Intelligence in the iPhone 16’s lifecycle.

Apple Intelligence Will Be the Reason to Buy the iPhone 16

Apple calls for mandatory meetings for all employees at its stores worldwideThe main goal of this meeting, which is planned to be held on September 12 and 13, right after the highly anticipated iPhone 16 launch event, is to Train staff to highlight new AI capabilitiesKnown as Apple Intelligence and integrate them into your sales pitch by offering compatible models.

Despite This full suite of AI tools will not be available at launchFeatures like Writing Tools and Notification Summaries are coming in iOS 18.1. Apple aims to create anticipation and prepare its employees so they can pass on the benefits of this technology to consumers from the very beginning.

Apple’s decision to focus on Apple Intelligence in its iPhone 16 sales pitch makes even more sense when we consider some analysts’ estimates. AI could boost sales of the new device by up to 10 million units.

By training its employees to highlight the capabilities of Apple Intelligence, Apple aims to position the iPhone 16 as the smartest and most customizable smartphone on the market.

Apple to make up for the wait for AI features

While some features like Image Playground, Genmoji, and ChatGPT integration won’t be available at launch, it’s clear that Apple is building an AI ecosystem that will only get richer over time. And it’s worth the wait. AI is moving from an additional feature to a key differentiator, and Apple is, as always, at the forefront of this trend.

However Will it be enough to convince consumers? Time will tell how they will respond to this new offering and whether Apple Intelligence will live up to the high expectations set for it.

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