Are you going to buy these Apple glasses: Looking for Ray-Ban Meta

While the Vision Pro continues its slow and dubious path to popularity, Apple has already looking to the future with a completely different horizon than the one proposed a couple of years ago. Mark Gurman in his weekly newsletter for Bloombergrevealed some interesting plans in which the Cupertino company will participate. There are words for the current mixed reality glasses and their possible versions, as well as for another. completely different product and in the same way the nose will be the fulcrum.

Judging by the development of the market, it seems that the Vision Products Group has paid a lot of attention to the Ray-Ban Meta, glasses very similar to regular glasses that include a series of glasses. sensors, cameras and a good dose of artificial intelligence interact with the environment and the person wearing them.

The collaboration between old Facebook and Ray-Ban is a success, generating worldwide sales and thousands of happy users. They cost a little more 300 euroscan be purchased almost all over the world and offers a good dose of technology without failing to design and comfort.

Well, according to Gourmand, Apple is already developing its own Ray-Bans Meta.. Almost nothing is known about them, neither about how the company offers their distribution, nor about the price, but the source we quote talks about 2027 like the year in which we will see them on the market. He also noted that this project aims to return the billions invested in Vision Pro.

And this makes a lot of sense because some apple glasses with price 300-400 euros that allow you to run your AI, interface with your iPhone, record video, and are extremely compact will sell like hotcakes. Even if the price rises to 500-600 euros, they may be of interest to many.

At the same time, Apple will continue to rely on Vision Pro

This doesn’t mean Apple is going to leave its crown jewel behind. Vision Pro will continue on its way, they will try to be more and more attractive and spread their purchase among users. Again, according to Gurman, the company has a strategy that depends on cheaper equipment.

Apple will develop some Vision – without Pro – much cheaper 2000 dollars. They will include more modest materials, lack vision, have a less powerful processor, and may be less independent than the current model. Gourmand actually says that This product may appear in 2025..

In this sense, Apple also means update Vision Proalthough the news may be minimal and include more powerful processor and a few other things. This is already a fairly futuristic product with a very poor market reputation, so completely changing its design does not seem reasonable.