Starting this summer, Apple is significantly slowing down production of the Vision Pro, and the company could stop it completely later this year. This is what he assures Informationwhich refers to the people “directly involved” in producing the components for the aforementioned augmented reality viewer.
According to the source, Apple has reduced production of the Vision Pro since last summer because they estimate they have enough devices in stock to meet current demand until at least next year. In fact, some component distributors claim that They produced parts for between 500,000 and 600,000 Vision Pro models. Others even stopped producing components last May due to low sales forecasts.
Luxshare, one of the main assemblers of the Vision Pro, would also limit production of this model to 1,000 units per day. Information claims that this is half of what they produced at launch and that may stop production of devices in November this year.
However, it’s important to note that Apple only plans to halt production, not completely disrupt the supply chain. This will allow the company to increase production if for any reason demand increases.
Vision Pro did not have the expected success
In any case, Apple’s decision to significantly reduce production, even stopping it completely at the end of the year, makes sense when you consider low demand for this device. Its high price ($3,500), as well as software limitations (as it has almost no compatible apps) and its heavy and awkward design mean that the Vision Pro is not a product for everyone, but only for hobbyists or the most curious. . they acquire it.
Apple, in addition, The company also has no plans to produce a second generation Vision Pro.. The company would cancel—or at least pause—its development to focus on a cheaper mixed reality viewer, with a less elegant design and perhaps fewer sensors or components to keep its price down.
However, the Cupertino firm doesn’t expect the low-cost Vision Pro to be a revival of the product. According to the aforementioned media reports, Apple would ask its suppliers to prepare for production of approximately four million units The most economical model. That’s half of what the company was asking for the Vision Pro.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
