Goodbye Galaxy? Samsung could make the most important changes in its history

In the not too distant future, Samsung mobile phones could change the paradigm. The company, according to media reports E-Today, is considering a historic change in its brand strategy. There seems to be some debate within the country about whether the word ‘galaxy‘must accompany all smartphones in the catalogue. This surname was present in a significant part corporate phones and tablets for many years, Therefore, this change may come as a major shock to users around the world.

According to the cited source, some people in the company They believe the Galaxy brand could be holding back the company’s most expensive and advanced devices from taking off.. Nowadays, it doesn’t matter whether a Samsung mobile phone costs 100 or 2000 euros, they all include the surname.

Some analysts have noted that this fact may cause misperceptions about the quality of the devices, showing that no matter how different they are in design or features, include the same word in the name. It is even believed that consumers are beginning to relate Samsung Galaxy with cheap mobile phonessomething that wouldn’t go over well in South Korean offices.

Premium Samsung may change its name

The Korean media, which published this information, went even further. According to him, Samsung was able not only stop using the word “Galaxy” on your most expensive phonesI would also mean create another sub-brand this only applies to advanced products.

That is, the term Galaxy will remain refers to low and middle class mobile phonesand the most advanced ones can be called “Samsung 25” or add another word to the name. Of course, this new surname is unknown and nothing has been leaked about it.

And, oddly enough, Samsung itself has already taken a similar step from time to time. In fact, at this year’s CES in Las Vegas, the company’s head of global marketing commented:Galaxy has so many product lines that I understand that people wait for a new name when there is a turning point in innovation.“.

What this “tipping point” will be and when it will come is anyone’s guess. It is likely that even within the company it is not clear how to act in connection with possible changes. The E-Today piece talks about approachbut there is a possibility that everything will come to naught. Getting rid of Galaxy isn’t easy for a company that has been using the term on mobile phones, watches, tablets and computers for more than 10 years.

If this happens, Samsung will face the difficult task of communicating the new brand image and ensuring that the changes are not counterproductive.