By the way a new report from research and statistics firm Counterpoint Smartphone shipments in Latin America increased 11.2% annuallyThis is already the fifth consecutive quarter of annual growth. This is partly due to huge competition where Chinese brands have a solid presence. Apple grows in shipments and is already the second best-selling brand in this part of the world.

OPPO and Apple are the two best-selling mobile brands in LATAM

The report states: Most countries on the continent grew on an annual basis with some exceptions. For example, Argentina, Colombia and Ecuador could not record growth figures because they were at different levels of the economic crisis, but only Argentina managed to stand out with a better growth performance from quarter to quarter.

It emphasizes the following fact: 4G smartphones instead of 5G remain bestsellers It showed lower growth in the third quarter of 2024. According to Counterpoint, this shows that the latest mobile technology is not gaining consumer interest: An average user chooses a cheaper mobile phone or invests more money in a mobile phone with better features.For example: a better camera, a larger screen or more storage.

Apple iPhone 16 Pro Max

This said, That’s why Chinese brands have achieved greater success in the region Regardless of whether they have 5G technology or not. That’s when you see OPPO’s strength with 49.1% annual growth but it still faces some challenges in establishing a presence in more countries. For example, it is one of the three best-selling brands in Mexico and has managed to position itself better in Colombia. On the Apple side, 21% growth was achieved on an annual basis, while Brazil and Mexico stand out as the main growth countries.. On the Brazilian side, the “old model” prices were reduced due to the assembly carried out in this country, where the best-selling iPhone 13 model in the region stands out; Mexico was the only country where the iPhone 16 was part of the global launch.

Smartphone shipments in Latin America Q3 2024 compared to Q3 2023

Xiaomi, Motorola and Samsung complete the top 5 with the highest sales in LATAM

Other brands with a strong presence in Brazil and Argentina: XiaomiMotorola and Samsung. Chinese brand grew by 6 percent annually This situation, affected by the measures taken against the gray market in Brazil, could be repeated in Mexico if the authorities confirm that there are elements that require the implementation of a new law against it. But, we established a new locally assembled mobile phone production And? Contributing to the growth of the brand in Argentina, Colombia and Mexico and other Central American countries.

Motorola grew 5.5% year-on-year and this was due to its low pricing strategy Moto G34 is the best-selling mobile phone in this respect. while SSamsung grew by 4.6% annuallyThis is a promising figure, as the South Korean brand is not expected to grow in 2022 and 2023. He emphasizes that he has made important alliances with banking institutions to offer discounts through different payment methods, mostly through financing. They are prepared to be able to sell most of their inventory during the upcoming Christmas season and therefore aim to maintain their good positions in some countries; One of the most important countries that contributed to regaining this leadership as a brand is Argentina.

Other Chinese brands achieved 24.8% growth, and as a group, these brands were able to achieve consolidation across much of Latin America.. The growth ceiling remains high and it is very likely that some rivals such as Realme, Vivo, Huawei, OnePlus and Honor will start taking positions individually in a report similar to the one prepared by Counterpoint. Apple, on the other hand, is doing good business at home with most of these manufacturers.

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