A survey of iPhone users showed that artificial intelligence is an important factor when choosing a mobile phone. The announcement of Apple Intelligence was enough to create a stir among fans who believe that certain features will make or break their lives. Despite this, users believe that current Apple Intelligence features have no value.
According to a report from 9to5Macsurvey SellCell measured the interest of mobile users in artificial intelligence. The survey focused on Apple and Samsung users, offering a first look at what iPhone or Galaxy owners are looking for. As expected, the results showed that AI is important at the point of purchase, although its current implementation remains inconclusive.
The survey showed that iPhone users are more interested in AI than Samsung users. Among the features introduced in 2024, Apple fans consider writing tools the most important, followed by notification summaries, priority messages, photo editing, and smart replies in Mail and Messages. Despite this, most feel that these characteristics do not contribute to their experience.
“Smartphone users tend to be dissatisfied with existing AI features,” he says. SellCell. “The survey found that 73% of Apple Intelligence users and 87% of Galaxy AI users said that new features are “not very valuable” or “provide little or no benefit” your mobile experience.
It is pertinent to note that the survey was conducted before the release of iOS 18.2, which includes ChatGPT and other features.
Apple Intelligence ‘doesn’t add value’ to user experience
The survey responses shed some interesting details, such as: 58.4% of respondents did not use Apple Intelligence features present in iOS 18.1. Those who did this responded that it did not provide much benefit and that there were other, more important options on their mobile phone.
Although the survey is aimed at users aged 18 and older living in the United States, the results provide insight into Apple Intelligence and people’s perception of AI. A significant portion of respondents were not familiar with the technology or simply You haven’t updated your iPhone to iOS 18.1..
Another problem that Cupertino residents face is feature availability and its implementation at the regional level. Apple will continue to offer the remaining Apple Intelligence features until 2025, causing user interest to decline. Added to this is that many of them will not be launched simultaneously in the European Union.
The truth is that despite the shortcomings of Apple Intelligence, 79% of users are satisfied with their iPhone and is not considering switching to Samsung to use Galaxy AI.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
