A recent report published by Consumer Intelligence Research Partners (CIRP) has proved a change in the storage of its iPhones in the purchasing habits of users in recent years. Always It is more common for users to prefer models with less storage capacity on iPhone.When choosing the storage capacity of your device, it created a discussion about the reasons behind this trend.

The numbers are indisputable. In the last quarter, 44 % of iPhone 16 Pro and Pro Max buyers updated their devices to a basic storage model compared to 48 % of iPhone 15 Pro and Pro Max buyers In the same quarter of the previous year. Among the buyers of the iPhone 16 and 16 Basic Plus, 42 % purchased improved storage models compared to the iPhone 15 and 15 Plus (48 %) in the same quarter of the previous year.

A higher storage iPhone is no longer priority for many customers

There are several factors that may affect users’ decision to acquire lower storage iPhones.

Moreover, The price of higher storage iPhones is usually highly highIt can be a decisive factor for many users. Considering the possibility of acquiring a less capacity model in a more accessible and complementary price storage area with cloud services, many consumers prefer this cheaper option.

The basic storage level for most models is 128 GB. The basic storage level for iPhone 16 Pro Max is 256 GB and the basic storage for iPhone SE is 64 GB. For more new and old flagship models, buyers can update 512 GB. The iPhone 16 Pro and Pro Max 1 TB and the iPhone reaches 256 GB. Apple two or three storage development options for each model and additional fees vary between 100 and 600 euros.

Similarly, the advancement of technology allowed existing devices to offer optimum performance even with more modest storage features. Processors and operating systems increased their efficiencyOne Low resource consumption and smarter management of the existing area.

On the other hand, Cloud storage services have become popular and offered suitable alternatives for users who need more space to save their files, photos and videos.. Platforms such as ICLOD, Google Drive or Dropbox allow users to open space on their devices and access their content from anywhere with an internet connection.

This change in habit shows the normal progress of technology, the popularization of cloud services, and the price of devices as elements affecting users’ purchasing decision. The interesting thing is to know Apple’s strategy to protect the profit of other models. And how the iPhone will adapt to the special needs of each consumer.

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