Formula 1 comes to his senses AppleTVand not only thanks to the film starring Brad Pitt and Javier Bardem. Starting in 2026, Apple’s streaming platform will be responsible for broadcast all races the highest category of world motorsport in the United States.
Apple and Formula 1 signed an agreement for 5 years which will give Apple TV the exclusive right to broadcast all race weekend events in the North American country. It’s worth noting that this agreement will not affect television rights in the rest of the world.
Thus, Cupertino residents are doubling down on their commitment to live sports. Something they’ve been doing for a while now with MLB baseball and mainly MLS soccer.
An important point to emphasize is that Formula 1 will be included in Apple TV subscription in the US. This means that, unlike the MLS season pass, users will not have to purchase a separate package for soccer matches.
But that’s not all, Apple TV will let you see all the free workouts and some select races. for free through your application. As such, it will certainly be looking to entice those who haven’t yet subscribed to the streaming platform, which costs $12.99 per month after the latest price increase.
Apple TV will broadcast Formula 1 races in the US
As part of the agreement between Apple and Formula 1, work F1 TV PremiumThe category’s official platform for broadcasting races. While it will still be available for those who want to continue using it, they will definitely need an Apple TV subscription.
Thus, starting in 2026, Apple TV will add both free training, classification and Formula 1 racing to its catalog. Representatives of Cupertino did not provide details about the finances of the agreement with Formula 1, but CNBC reports that the company will pay about $140 million per year for audiovisual rights in this category in the United States.
If so, the five-year alliance would be valued at approximately $700 million. That would be a significant increase from the current deal with ESPN, which will pay about $85 million annually to broadcast Formula 1 to American audiences.
The arrival of Formula 1 on Apple TV is announced just hours before the start of the Grand Prix of Austin, Texas. An event that saw Tim Cook wave the checkered flag and spawned one of the most memorable memes in recent years.
Interest from those on the block in bringing Formula 1 to Apple TV is not new. In 2023, there were already rumors that the Californian company wanted to retain global rights to Formula 1. It was even said that it would be willing to spend about $2 billion annually. However, this did not happen. It will be interesting to see how the partnership develops over time and If it can be expanded to other markets in the future. We will continue to monitor the news.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
