Apple continues to bet on all imagined aspects of its service offering. After becoming one of the most profitable categories for those who own the bitten apple in recent years, they continue to develop strategies to add new customers to their subscription-only offerings. Although not everything turns out in the expected time.

According to Mark Gurman in the Power On column, iPhone hardware subscription service announced two years ago faces delays due to engineering issues. According to previous reports, a similar situation is experienced in Apple Pay Later, the company’s expected financing system.

Apple is preparing a new strategy for the iPhone

This iPhone subscription program will offer buyers another financing option for purchasing a device. “Monthly fee is not the price of the device divided by 12 or 24 months”but “an as yet undetermined monthly fee depending on the device the user chooses.”

According to Gürman, the iPhone subscription program was scheduled to launch alongside the iPhone 13 in 2021 or the iPhone 14 in 2022. But like Apple’s other fintech projects, this one has suffered. “Technical and engineering glitches causing slow progress and missed deadlines”. Yet he was not excluded.

In addition to the technical requirements, the financial pressure to consolidate the launches is believed to be more difficult than expected.

Stating that if all obstacles are overcome, the subscription service will start in 2023, but it is not known when it will arrive, Gürman added that “it should come eventually”. Thus, more and more users may opt for these options to get their hands on new devices that are believed to be much more expensive than usual.

Apple turns to the world of fintech

But that’s not all. In the same post, the trusted Apple analyst announced: Apple is working on four fintech servicesIt will run entirely from the “Project Breakout” platform that Apple will use to manage internal information: “checks, approvals and transaction histories”.

As we know, the most advanced of these is Apple Pay Later, and the subscription program is the latest. He did not share any further information about the other two.