Apple Carplay is one of the best additions for a smart experience while driving. (by the way, we’re talking about best practices to use in CarPlay here). There are many companies already deploying this Apple program, but with technology advancing at such a rapid pace, it’s quite possible that automaker companies will want to develop their own entertainment systems.

For example, the American giant Ford, It used to mention that from 2023 Apple CarPlay and Android Auto compatibility will be phased out But that turned out to be a rumor, or at least that’s what Ford CEO Jim Farlay was talking about.

Ford will retain CarPlay for a long time

In an interview with the Wall Street JournalJim Farlay, the company’so Are you planning to end Carplay support for your vehicles?at least not very soon.

70 percent of our Ford customers in the US are Apple customers. Why would you go to an Apple customer and say good luck?

Would Ford really kill Apple CarPlay? No, at least for now

Also in the interview Ford’s CEO also confirmed that it is true that Ford is trying to develop new communication technologies.. But he also admits that tech giants Google and Apple are very advanced in developing information systems:

In terms of content, we lost that war 10 years ago. So be realistic because you won’t be making much money from the content inside the tool. In our eyes it will be security, protection, partial autonomy and productivity. Thus, this content relationship is between you, The Wall Street Journal and the customer. I don’t want to be exposed, but Tesla and other companies think otherwise. They want to have full control over the inner experience.

• 4 great hacks for Apple CarPlay

Meanwhile, Apple could launch next-gen CarPlay experience this yearIt will fully focus on the integration of new navigation and safety technologies with semi-autonomous vehicles.