They recently shared the results of a few very interesting studies on the Apple iPhone from analytics firm CIRP. First, they published a study revealing how often there are cycles of consumers opting to repair their iPhones on a near-average average, and shortly thereafter, they presented an analysis of the iPhone price explosion in the market.

Now they’re back in the fray with a more than interesting study from CIRP (Consumer Intelligence Research Associates) determining what’s what. How long do Apple users keep their new iPhones? before buying a new model or smartphone from another brand. The results are great.

A study reveals how often iPhone users refresh their smartphones

The CIRP study runs from 2019 to 2023, so in some cases the results are not very specific. Whatever it is, it reflects very clearly what it is. average iPhone consumer upgrade cycle. And a very interesting analysis.

Focusing on the nearest present, in 2023 10% of iPhone users refurbished their devices in less than a year, while 28% did so within one to two years. Additionally, 30% of iPhone users return after 2 years to buy a new iPhone. 31% have held their iPhone for 3 years or more.

CIRP study reflects upgrade time for iPhone consumers

2021 was the year when iPhone users reached the higher average of keeping their iPhone for 2 years, 3 years or more. This shows that the smartphones that last the longest in the hands of consumers – if we go back 2 or 3 years – are 2021. intervals iPhone 8, iPhone X, and iPhone 11.

According to CIRP, the shorter update cycle emerging in 2022 may be due to: travel disruption by the pandemic as consumers can save more money for the products they buy and can afford new iPhone models.