Eras Tour arrived in Spain. Fans Taylor Swift They bite their nails with excitement at finally seeing the artist, while many other people wonder what the singer did to create such expectations. There are many posts on social media from users wondering how what seems like “just another singer” has had such an impact on the world. musical panorama.
When tickets went on pre-sale, millions of people around the world took the site offline. TicketMaster. In December 2023, the tour had already become the highest-grossing tour in history. Queues to see the singer in the front rows form at stadiums several days before concerts. Something is wrong with Taylor, but what?
It’s not easy to answer. Music is subjective, so it’s impossible to say exactly why Taylor Swift is so successful. However, if you rely on science, an explanation could be provided. This is not something definitive or applicable to everyone, but it may shed some light on the topic.
The Eras Tour: a tour of emotions
Taylor Swift’s current tour is not typical. Other artists often sing songs from all of their albums, not just the most recent one. But in this case it was done completely deliberately. In fact, at concerts there is a place for every record. Or, as the singer calls it, every “era”.
Each era has its own music, singer’s clothing and even staging. Everything is different. Almost ten concerts in one, which lasts more than 3 hours.
This is interesting on many levels, but also from a scientific point of view. Recently, a group of scientists from the University of California at Los Angeles conducted a study showing that memories they have proven themselves much better when They are associated with emotions. These emotions can come from many different sources, but music has a special power to capture them.
In fact, study participants were asked to look at a sequence of images while listening to different tunes composed specifically for the experiment. The next day they were asked in what order they saw the images. Those who listened to more emotional music remembered what they saw much better. Especially if it was positive emotions.
What does all this have to do with Taylor Swift?
Taylor Swift’s music is known for… very emotional. Her melodies often talk about love and heartbreak, which she has experienced firsthand. Her writing empowers women who have experienced similar situations and inspires them to achieve their goals. She’s not the first singer to do something like this. In fact, there are many artists who have captured their lives in their lyrics. A good and recent example is the history of Great Britain. Adelebut there are many more of them.
The key is variety. The emotions that their melodies and lyrics convey are very diverse, because each album is completely different, with very bright topic. She’s also not the first artist to do something like this. In fact, we can see this in such classics as Bruce Springsteen. Besides nationality, there are many parallels with this artist. After a career spanning 60 years, The Boss continues to gather fans from all over the world. Their tours are truly massive, with queues that rival Taylor Swift’s and concerts that are just as long. Something to admire considering they’ve been around for about 40 years.
Perhaps if Bruce Springsteen evokes so much passion, it is because of something like this. His music is very emotional and inspiring, but also diverse. During one concert, the audience experiences a huge list of different emotions, which help them record the memory as something bright and positive. Moreover, in their case, the musical style of each album is different, so it can also be considered as several concerts in one.
Taylor Swift wanted to take advantage of this and make it famous. The concert is divided into eras, but one could say that it is also divided into emotions. This is a factory of good memories. Just like his music. The music with which she achieves that those who listen to her they feel identified.
Our brain works through associations. Memory doesn’t actually play out in our heads like a movie. When something happens to us, they create new neural connections called engrams, which can be activated using a specific trigger. The memory is then replayed in an approximate manner. This trigger could be a simple association. Taylor Swift’s references to love and friendship can hit one of our triggers and make us feel completely identified. This is one of the keys to his success.
Taylor Swift can also learn from her lyrics.
Recently, two scientists from the University of California conducted an interesting statistical study. Taylor Swift lyrics. Especially those related to love and grief. Again, aware of the emotionality of her songs, they decided to test what emotions the men described in the songs aroused in her.
Thus they saw that those who blue eyes and/or bad reputation They tended to evoke negative emotions, while people with green eyes evoked more positive feelings in the singer. Logically, this is a statistical study conducted on a very small sample, which, of course, favors chance rather than cause and effect. This is just an interesting fact about how much influence Taylor Swift has on the population. So much so that two scholars decide to analyze his texts in this way.
One thing is clear: Taylor Swift is not unique. Adele, Bruce Springsteen and many other singers not mentioned in this article are great artists who also touch our souls with their voices. And this is the main secret of success. Fashion passes, music is subjective, but melodies that reach our soul They are forever.
Source: Hiper Textual
