Last Thursday, November 7, Barcelona hosted the 8th edition of ORGANIC, the most important event in the world of apps, organized by PICKASO, the agency specialized in app marketing. more than that 250 experts in app and mobile game marketing They met at an after-work event filled with inspiring talks and networking opportunities.

This resounding success is a space needed to connect with professionals and learn about the latest trends in the industry. Our colleague Fran Besora from Andro4all attended the event and had the opportunity to see first-hand what the practice party is like.

This was the 8th edition of ORGANIC

The event started with four important keynote speeches: Maite RiveraeCommerce Manager at H&M; Laura LopezProject Marketing Manager at Infojobs; Thomas Petitindependent growth consultant; And Daniel PerisCEO and co-founder of PICKASO. In his presentations, important topics such as user acquisition and retention, hybrid monetization in subscription applications, marketing strategies for Generation Z and the development of the mobile industry were touched upon. A strong start to a day full of relevant content.

Then there was a strategic break with a team exam. encourage networking among the participants. The content day concluded with a panel on challenges and opportunities in Mobile Growth, moderated by Esther Molina, co-founder of Women Startup Leaders.

The 8th issue of ORGANIK is back. repeat your usual success

At the panel, experts answered the audience’s questions and presented their perspectives. Among the panelists were: Miriam PeláezCMO and co-founder of PICKASO; Juanjo Monge, Google Industry Manager; Maite Rivera from H&M; Thomas Petit; Laura López from Infojobs; and Daniel Peris, also from PICKASO. It’s a great opportunity to hear from industry leaders.

The talks ended at 21.00 Work started afterIt is designed for participants to have fun and connect in a comfortable environment. It had everything: snacks, a cheese bar, freshly cut ham, premium Gin and Tonics, photo calling and even a 360-degree platform to capture the moment. In short, the perfect end to a busy day, combining inspiration, learning and the perfect space to meet with industry colleagues.

The ORGANIC event has held its 8th edition and everything indicates that the 2024 edition will not be the last. It is almost certain that we will have a new edition of ORGANIC next year. brings together the best experts in app and mobile game marketing. It is an event where the important brands of the sector are represented and which becomes more important every year.

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