YouTube wants you to make money from your channel… by selling toys and t-shirts

If YouTube wants to compete with giants like Twitch or TikTok, they need a really working payment system where creating content on their platform benefits both them and the creator.

And it seems that this balance would be found with the help of merchandising. Fans often buy gadgets, toys, and clothes from their favorite creators, and YouTube could make this purchase faster and easier.. And the point is not that he could, but that he is already doing it.

YouTube makes it so much easier to make impulse purchases on your favorite channel. The internet giant now allows creators to link their Shopify stores, making it easier to buy products.

First, you’ll know if the product is in stock, and second, you won’t even have to leave the video to check if you can order it from the creator. If there is a hoodie or yoga mat available, you can order them as soon as you see them.

Of course, not all channels will have this option.but improved purchases of the creators will arrive only to those who meet all the requirements, that is: have at least 10,000 subscribers (or the artist’s official channel), monetization enabled, emphasis on non-child content, and no violations.

Therefore, you cannot run your YouTube channel and store at the same time. YouTube has told Engadget that it won’t be taking a cut of Shopify-related sales. However, the company clearly hopes that the seamless experience will encourage you to shop through its platform.

This can encourage creators to build an audience large enough to be able to share the demo and increase their earnings. It could also help YouTube fend off competition from Instagram or TikTok. Now available only in the US.